October 2005

Last updated 15 October 2005

Sponsorship payback – are the sponsors finally convinced?

Michelle Wie and her new world of endorsements.

Volkswagen attracts criticism for its South African sponsorship activities.

Are fast food sponsors in sport under threat now that tobacco sponsorship has gone?

Is sponsorship worth it?

Hincapie Sportswear becomes official supplier of the Tour of Georgia cycling event.

Michelle Wie to turn professional and secure major endorsement deals.

Athletico Bilbao to have shirts sponsored?

Wincanton to sponsor Bath rugby club.

September 2005

South African cricket attracts country’s largest ever sport sponsorship deal.

English cricketers to cash in on their success?

Michelle Wie plots course to professionalism as sponsors move in.

Video game tournaments become focus for big name sponsors.

Hewlett Packard pulls out of Williams F1 sponsorship.

Sony becomes a Champions League partner.

Indian cricketers and their sponsors struggle as national team underperforms.

Sydney Swans agree massive deal with QBE Insurance.

Coors agree new deal to sponsor NFL.

Modell’s to sponsor New York Jets.

LPGA tournament suffers due to lack of sponsorship.

Netone to sponsor Zimbabwean football team.

Tennis Zimbabwe secures four new sponsors.

China agrees to ban F1 tobacco sponsorship.

Budweiser set to sponsor Mexican Olympic team.

August 2005

Chelsea sign deal with Tourism Malaysia.

Herbalife becomes Italian volleyball sponsor.

Collina to retire as referee in 'conflict of interests' row over proposed Opel sponsorship.

Snooker will miss tobacco sponsorship. [video clip]

The politics of tobacco sponsorship rumble on in F1.

Coca-Cola extends its sponsorship of the Olympic Games.

Zimbabwean football authorities lament loss of sponsors in bid for 2010 African Cup of Nations.

Gatorade signs deal to sponsor volleyball tour.

Teams and events in F1 search for ways to circumvent tobacco sponsorship ban.

Econet Wireless terminate sponsorship of Zimbabwean Premier League.

This is the end – tobacco sponsorship is no more.

BAR GP team scraps tobacco sponsorship.

Continuing uncertainty as the end comes for F1 tobacco sponsorship.

F1 Grand Prix teams unsure of their positions ahead of tobacco sponsorship ban.

Jefferson Pilot continues sponsorship of Chrysler Classic golf tournament.

Bayer terminates golf sponsorship.

Commentator stresses the success of sport sponsorship is not just about winning.