Jul05
Shareholders United pressure Vodafone to terminate Manchester United agreement.
Vodafone ends endorsement deal with Beckham. 1 and 2
Andre Agassi leaves Nike for Adidas.
BAR F1 team unsure of status in run-up to ban on tobacco sponsorship.
Big Bullets of Malawi in plea for sponsorship.
Milwaukee Brewers agree new deal with Midwest Airlines.
Air Asia signs sponsorship deal with Manchester United.
Rangers and Celtic agree new shirt sponsorship deal with Carling. 1 and 2
Did he quit or was he fired? Lleyton Hewitt leaves Nike.
Emirates Airline remains firmly committed to sport sponsorship.
CSC agrees to continue sponsorship of pro-cycling team.
Concerns remain about the effectiveness of sports sponsorships.
Which are the best sports sponsorships?
William Hill to sign sponsorship deal with Setanta.
Bank of America continues as the official bank of baseball.
Bank Alfalah to sponsor Pakistani cricket.
London Olympics organisers to move early to prevent ambushing activity.
Audemars Piguet creates own golf and sailing event.
Sponsor Globacom showers gifts on Nigerian football team following Dutch success.
Kobe Bryant and Nike fall in love again.
NBA and Detroit city authorities adopt measures to overcome sponsorship ambushers.
Waste Management Inc to sponsor PGA tour.
Do the bad guys of sport have a negative impact on the bottom line?
International Cricket Council to help West Indian cricket authorities in light of continuing sponsorship difficulties.
Vodafone extends cricket sponsorship deal.
Epson to sponsor Jensen MotorSport.
Avaya seeks to boost image with football World Cup sponsorship.
IOC enjoys record sponsorship.
West Indian sponsorship rebels omitted from squad. 1 and 2
BetFred becomes sponsor of British Speedway Championship.
Has Maria Sharapova got it wrong? Sport, business and championship failure.
REFERENCE MATERIAL
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