Feb05
Henkel hopes for F1 sponsorship payoff.
Sponsorship central to South African football success.
Formula 1 tries to overcome tobacco habit ahead of the new season.
Automotive component manufacturer Denso announces sport sponsorship plans.
Malaysian government promotes sponsorship deals with English Premier League football clubs.
Hankook Tires agree sponsorship deal with US Touring Car Championship.
Absence of sponsorship funding forces cancellation of Chinese football.
Everton sponsor dropped after officials shout abuse at Wayne Rooney.
Following the end of tobacco sponsorship in Europe, will the advent of alcohol sponsorships pose new problems?
Digicel retreats from comments allegedly made about West Indian cricketers.
Johnnie Walker whisky to sponsor McLaren F1 team.
Betting firm Ladbrokes to sponsor St Ledger horse race.
Alcohol sponsorship in NASCAR: a threat to children?
NHL lockout creates headache for sponsors.
Dubai Sports City sponsors Desert Classic golf tournament.
Poor behaviour amongst West Indies cricketers could cost the team a $20 million sponsorship deal.
More on the appeal of Sonny Bill Williams.
LG becomes 2006 World Cup sponsor.
NASCAR goes to work with alcohol corporations.
Manchester United fans appeal to Vodafone, Nike and Ladbrokes in bid to thwart Glazer.
Circular Wireless to sponsor Mexican football team.
Batelco becomes a major sponsor of Bahrainian football.
Prosperity4 to sponsor professional boxing champ.
Kingfisher, B&Q and Carrefour benefit from association with Ellen MacArthur.
RFL sign up Engage Mutual Assurance to replace Tetley's.
Vodafone sponsors football search engine.
Stadium naming rights – a straightforward arrangement?
Cadbury Schweppes to sponsor Australian F1 Grand Prix.
Flying Lizards Motorsports announces new sponsors.
Sasol announces major football sponsorship deal.
Checkers Drive-In Restaurants extend sponsorship of Indianapolis Speedway events.
REFERENCE MATERIAL
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