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October 2005

Last updated 15 October 2005

  • Sponsorship payback – are the sponsors finally convinced?

  • Michelle Wie and her new world of endorsements.

  • Volkswagen attracts criticism for its South African sponsorship activities.

  • Are fast food sponsors in sport under threat now that tobacco sponsorship has gone?

  • Is sponsorship worth it?

  • Hincapie Sportswear becomes official supplier of the Tour of Georgia cycling event.

  • Michelle Wie to turn professional and secure major endorsement deals.

  • Athletico Bilbao to have shirts sponsored?

  • Wincanton to sponsor Bath rugby club.

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