Apr05

Ericsson to sponsor Volvo Ocean Race.

Taobao to sponsor Chinese Moto GP.

Gilette sponsors rugby league’s tri-nations competition.

Chelsea sign deal with Samsung. 1 and 2

Dubai Holdings to sponsor UAE football team.

Pizza Hut to sponsor NASCAR team.

CallSource to sponsor NASCAR driver Deborah Renshaw.

Kalusha Bwalya calls for sponsors to invest in African sport.

Zinedine Zidane to endorse Adidas Active Skin Care.

Andy Roddick’s endorsement deal with Reebok to end as tennis player switches to Lacoste.

Yao Ming signs another endorsement deal with a US company. 1 and 2

Nike considers how to capitalise upon Tiger Woods’ Masters victory.

Champ Car racing series to stage Chinese race.

Scandinavian Bus Service to sponsor Kenyan badminton.

Beijing launches second phase of sponsorship programme.

Herbalife to sponsor London Triathlon.

Adidas extends deal with Yankees.

University of Minnesota deal with TSF extends stadium naming rights concept.

'Death threats' to Windies' seven.