Jun05

Last updated 30 June 2005

Sponsor power transcends importance of racial integration in South African rugby.

Allstate to sponsor Evernham motor racing team.

Sponsorship – is it all about revenue and sealing the deal OR about building relationships?

BenQ set to take over Siemens football sponsorships?

Gilette to sponsor British powerboat GP.

Is Lance Armstrong’s final Tour de France appearance purely for commercial purposes?

Air NZ to sponsor New Zealand Olympic team.

Sprint and NFL to agree sponsorship deal.

Market for Australian rugby sponsorships starts to heat up.

Pizza Hut looks to extend sport sponsorship activities. 1 and 2

Australian Football League secures massive sponsorship deal.

Asian snooker championship abandoned due to lack of sponsorship funding.

Does event sponsorship actually work?

HSBC agrees to sponsor Shanghai golf tournament.

West Indian cricket sponsorship controversy set to be investigated.

Nike severs relationship with Jason Giambi.

Lenovo signs deal with NBC.

ESPN explores sponsorship opportunities.

Sony Ericsson gets interactive in its sponsorship of women’s tennis.

Nafta-Moskva becomes new sponsor of Russian football team.

China National Petroleum signs deal with Beijing Olympics.