Mar05

West Indies duo Ramnaresh Sarwan and Chris Gayle end cricket sponsorship row.

Juventus sign £110m five-year deal with Juventus.

Red Strip extends Ashes sponsorship.

Scottish sport sponsorship awards.

Emirates begins 2006 World Cup global advertising campaign.

Ghana's national football team signs up Goldfields in $3m sponsorship deal.

RBS to continue Six Nations sponsorship.

IMG buys Live Channel and forms IMG Live.

Leeds United to drop Diadora sponsorship and return to Admiral.

Welsh drive for more sponsorship of sport by businesses.

Players' union blames Board for Lara axing as row rumbles on.

West Indies cricket sponsorship crisis timeline.

Ford to sponsor Essex County Cricket Club.

ClickCulture to sponsor Le Mans motor racing team.

United States Tennis Association signs deal with Ralph Lauren.

Toyota to sponsor women’s NBA.

Rwandan Athletics Federation signs deal with Puma.

Speedo to sponsor Swimming Australia Limited.

Wheaties become the official breakfast cereal of the MLB.

Ipswich Town retains Powergen football shirt sponsorship.

NHL’s Simon Crosby agrees endorsement deal with Reebok.

Sahara to sponsor Indian women’s cricket team.

Swimmer Michael Phelps to endorse MP3 players.

ING becomes Asian Football Confederation Champions League sponsor.

Adidas to sponsor Derby Festival Basketball Classic.

West Indies cricket team runs into further sponsorship problem.

Monsanto enters Indy Racing League sponsorship deal.

Anders Svensson’s return leads to sponsorship interest.

Alliance and Leicester becomes Leicester City’s official community partner.

Following sex allegations settlement, where now for Nike and Kobe Bryant?

Pepsi decides not to show Beckham surf ad following tsunami tragedy.

Hyundai officially named as new FIFA partner.

Olympic swimmer Samantha Beard becomes a hot marketing property.

LG set to become sponsor of Dubai Desert Classic golf tournament.

Red Bull racing snatches Jaguar as an aggressive marketing strategy.