BOSM Chapter 14 - Sponsorship & Endorsements: September 2005<br>

BOSM Chapter 14 - Sponsorship & Endorsements

by Des Thwaites & Simon Chadwick. Supporting The Business of Sport Management [BOSM], edited by John Beech & Simon Chadwick, © 2004 Pearson Education. Content of this site is the responsibility of the editors NOT Pearson Education or the authors. This blog is regularly updated so please revisit often for the latest developments in Sport Management. In a small number of cases links lead to websites that require registration. We only post stories from sites that make no charge for registration.

South African cricket attracts country’s largest ever sport sponsorship deal.

English cricketers to cash in on their success?

Michelle Wie plots course to professionalism as sponsors move in.

Video game tournaments become focus for big name sponsors.

Hewlett Packard pulls out of Williams F1 sponsorship.

Sony becomes a Champions League partner.

Indian cricketers and their sponsors struggle as national team underperforms.

Sydney Swans agree massive deal with QBE Insurance.

Coors agree new deal to sponsor NFL.

Modell’s to sponsor New York Jets.

LPGA tournament suffers due to lack of sponsorship.

Netone to sponsor Zimbabwean football team.

Tennis Zimbabwe secures four new sponsors.

China agrees to ban F1 tobacco sponsorship.

Budweiser set to sponsor Mexican Olympic team.

BOSM Chapter 14 - Sponsorship & Endorsements

September 2005

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