Jan05

Chelsea strikes deal with Adidas.

South Korean footballers – Cho and Cha – to star in Adidas TV ads.

Complex financing of Arsenal’s new stadium creates financial problems for UK’s leading commercial broadcaster.

Sri Lanka begins search for new cricket sponsors.

Prime Bank Ltd to sponsor Kenyan Festival of Golf.

Econet to sponsor Zimbabwean Premier League football.

Sony to sponsor USA Winter Games.

UPS takes on sponsorship of a number of motor racing circuits.

HSBC to sponsor women’s matchplay golf.

South African athletics concerned by possible loss of sponsor.

Nigerian basketball league sponsors push for new game format.

Betandwin to sponsor French handball team.

Adidas confirms status as official partner of 2008 Olympic Games.

Vodafone NZ to become sponsor of Team New Zealand yachting team.

Sport welcomes the association with gambling as market size grows.

Who are the winners and losers in the Formula One sponsorship stakes?

Calloway Golf signs Thomas Bjorn to endorse products.

Sharapova outstrips her Russian tennis rivals in the sponsorship stakes.

Umbro loses Chelsea kit contract.

Hilton Hotel chain to sponsor USA Olympic team.
FIFA and Adidas agree long-term sponsorship deal with FIFA. 1 and 2

Eire football team signs major new deal with Umbro.

Australian Bathurst 1000 race gets new sponsor.

MLB reaches agreement to market player’s names and images.

South Africa’s America’s Cup yachting team benefits from massive sponsorship deal.

BMW becomes European golf’s biggest sponsor.

Nike agrees $2 million sponsorship deal with tennis player Gael Monfils.

Sony Ericsson and the WTA sign $88m global sponsorship deal.

The Nike ‘Serena Williams’ collection goes on display.

New Zealand government to sponsor tsunami cricket series.

Sponsorship deal under threat as Scottish rugby chief resigns.

Charter Communications agree NASCAR sponsorship deal.

AMD agree sponsorship deal with Lance Armstrong’s pro-cycling team.

The National Bank Australia agrees to sponsor Victoria pro golfing event.

Patrick Viera signs deal to cash in on his global image rights.

Have the marketing, sponsorship and endorsement activities of the Williams sisters brought their career to a standstill?

Sandwich maker Subway becomes a NASCAR sponsor.

Clyde Drexler becomes first NBA player to promote a Chinese brand.

Manchester United player set to become a ‘brand ambassador’ for Pepe Jeans.

Royal Bank of Scotland to sponsor Williams Formula 1 team.

Sony Ericsson signs multi-million dollar sponsorship deal with Women’s Tennis Association. 1 and 2

Sony Ericsson signs biggest sponsorship deal in history of women’s sport.

India’s Football League signs biggest-ever sponsorship deal.

Adidas expects massive sales growth in China following Olympic Games sponsorship deal.

Philippines government offers tax benefits to sponsors of 2005 Southeast Asian Games.