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May05

  • Man Utd boost after Nike warning.

  • Etonic to sponsor LPGA.

  • Amstel takes over from Heineken sponsoring the UEFA Champions League.

  • NBA and Nokia expand in China.

  • Naming rights or presenting rights? Glazer considers an Old Trafford deal.

  • J.Lindeberg signs golfer James Heath.

  • Sport continues to be a major focus for sponsorship deals.

  • Lacrosse World Cup to be sponsored by STX.

  • Tampa Bay Devil Rays sign deal with Bidville.

  • NHL sponsors remain concerned.

  • UK Government to introduce protective measures for sponsor investments if London wins 2012 Olympic bid.

  • Amelie Mauresmo signs deal with Reebok.

  • Dwayne Wade and Converse forge relationship.

  • Jonny Wilkinson becomes brand ambassador for Travelex.

  • Burger King becomes NFL sponsor.

  • First National Bank of South Africa to sponsor country’s rugby World Cup bid.

  • Boston Red Sox sign Curt Shilling.

  • Hörmann KG, Steinhagen (Germany), increases involvement in sport sponsorship.

  • German footballers told they will not be selected if they do not wear Adidas.

  • South African Breweries to sponsor national rugby union team.

  • Experts call for alcohol sponsorship to be banned.

  • Barcelona and Beijing close to the Catalan’s first sponsorship deal?

  • Alberto Tomba becomes an Olympic ambassador for Samsung.

  • Maria Sharapova signs with Colgate-Palmolive.

  • Emirates Airline signs deal with Asian Football Confederation.

  • Indian cricket goes all out to find sponsorship contracts.

  • English Schools Football Association decides not to use Wayne Rooney in its activities.

  • Administaff becomes a golf sponsor.

  • South Korean Cho Jae-Jin becomes a global face for Adidas.

  • Tiger Woods continues to be a revenue source for Nike.

  • India and Pakistan fail to find football tournament sponsor.

  • Sports car racer Pastorini to be sponsored by Administaff.

  • Michelle Wie: Nike, Titleist, Ping or university?

  • Failure to find new sponsor may delay new Liverpool replica kit.

  • Adidas to supply Australian cricket team.

  • Coventry City agrees stadium naming rights for new Arena with Ricoh.

  • Shinty gets new sponsorship deal.

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