May05
Man Utd boost after Nike warning.
Etonic to sponsor LPGA.
Amstel takes over from Heineken sponsoring the UEFA Champions League.
NBA and Nokia expand in China.
Naming rights or presenting rights? Glazer considers an Old Trafford deal.
J.Lindeberg signs golfer James Heath.
Sport continues to be a major focus for sponsorship deals.
Lacrosse World Cup to be sponsored by STX.
Tampa Bay Devil Rays sign deal with Bidville.
NHL sponsors remain concerned.
UK Government to introduce protective measures for sponsor investments if London wins 2012 Olympic bid.
Amelie Mauresmo signs deal with Reebok.
Dwayne Wade and Converse forge relationship.
Jonny Wilkinson becomes brand ambassador for Travelex.
Burger King becomes NFL sponsor.
First National Bank of South Africa to sponsor country’s rugby World Cup bid.
Boston Red Sox sign Curt Shilling.
Hörmann KG, Steinhagen (Germany), increases involvement in sport sponsorship.
German footballers told they will not be selected if they do not wear Adidas.
South African Breweries to sponsor national rugby union team.
Experts call for alcohol sponsorship to be banned.
Barcelona and Beijing close to the Catalan’s first sponsorship deal?
Alberto Tomba becomes an Olympic ambassador for Samsung.
Maria Sharapova signs with Colgate-Palmolive.
Emirates Airline signs deal with Asian Football Confederation.
Indian cricket goes all out to find sponsorship contracts.
English Schools Football Association decides not to use Wayne Rooney in its activities.
Administaff becomes a golf sponsor.
South Korean Cho Jae-Jin becomes a global face for Adidas.
Tiger Woods continues to be a revenue source for Nike.
India and Pakistan fail to find football tournament sponsor.
Sports car racer Pastorini to be sponsored by Administaff.
Michelle Wie: Nike, Titleist, Ping or university?
Failure to find new sponsor may delay new Liverpool replica kit.
Adidas to supply Australian cricket team.
Coventry City agrees stadium naming rights for new Arena with Ricoh.
Shinty gets new sponsorship deal.
REFERENCE MATERIAL
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