Dec04

Everton, sponsored by Thai brewer, to open tsunami relief fund.

Windies team/player sponsor conflict to go to arbitration. 1 and 2

Sports stars to compete in $1m poker event.

Swatch pulls out of Alpine Skiing's World Cup in exclusivity row.

Jaguar drop Arena sponsorship plans.

NBA and Russell Corporation enter into eight-year global partnership.

Zimbabwe cricket signs sponsorship deal with Ishan Sports.

Kinnarps to sponsor international polo event.

Vodafone agrees extension to Ferrari F1 deal. 1 and 2

“Coca Cola gives fizz to SA soccer scene”.

Kobe Bryant - the world’s most invisible endorsement property?

Is Johnnie Walker the new sponsor of the McLaren F1 team?

Maria Sharapova’s deal with TAG makes her sponsorship's hottest property.

More on Sharapova’s proliferating sponsorship and endorsement portfolio. 1 and 2

Zimbabwean cricket loses two major sponsors.

England and Wales Cricket Board signs deal with wine company.

Company’s offer to sponsor more sports but only if they are offered tax breaks by the state.

Nike to supply Mexican national football teams.

Pukka Pies to sponsor televised football coverage.

Dolphin Energy Limited to sponsor Arabian Gulf Cup.

Schumacher withdraws from ‘saucy’ relationship.

Diageo to sponsor NASCAR driver Kurt Busch.

Visteon and Auto Glass establish commercial partnership.

Sport sponsorship from a sponsor's perspective: the case of Bayer. (Check out the video clip on the right and the top menu bar)

FIFA adopts new sponsorship and television strategies.

President of Nigerian Cricket Association claims sponsors should run sport.

MTC Group to sponsor Raheeb powerboat racing team.