Oct04

JP McManus set to sponsor Irish teams.

Michael Vaughan and Sachin Tendulkar reap rewards of endorsement deals.

SASOL agrees to massive South African rugby sponsorship.

Fila pushes for Kenyan marathon runner Chilapong to sign endorsement deal.

Does an event sponsor have the right to demand that a sports star should play in their tournament?

How Walkers have developed a range of sponsorsgip deals.

Despite her problems, Nike affirms willingness to continue association with Paula Radcliffe.

BBC and Emirates Airlines collaborate in a new approach to sponsorship.

The inside track on endorsement deals - do tennis stars really use the rackets they are supposed to?

Confederation of African Football signs sponsorship deal with South African telecoms corporation.

Leading newspaper set to eliminate sport sponsor names from coverage?

More on cyclist Tyler Hamilton and the agreement of his recent sponsorship deal.

A report on the state of sports endorsements which appeared in the Cyber Journal of Sport Marketing.

Useful report on sports endorsements from USA Today.

Baseball struggles to attract funding from endorsers.

Golf endorsements reputedly worth $400 million per annum.

Cashing in on the cult of celebrity sports endorsements.

Image rights - who owns them and who controls them?

More on the technicalities of image rights.

Selling properties to sponsors - plans for Malaysian hockey.

Polish Football League secures new title sponsor.

Does sport need sponsorship? Marathon cancelled as organisers fail to find sponsor.

Nike backs down in victory parade salute.

Gloves off in sponsorship and endorsement fight involving Nike and Adidas. 1 2 and 3

Nike agrees sponsorship deal with Barbados athletes.

Victory parade or sponsorship showcase? The UK Olympians victory parade is threatened by a commercial row.

The Kansas City Star reports on measures to address the spiralling costs of sponsorship.

Despite recently failing a dope test, cyclist Tyler Hamilton still signs a new endorsement deal.

An innovative approach is adopted in the search for America's Cup sponsors.

The sad end to an era or the way forward to a bright future? Reuters discuss the implications of the Arsenal stadium sponsorship deal.

Budweiser becomes official sponsor of the Beijing Olympic Games. Find out more here.

More on the Arsenal stadium naming rights deal, the biggest in UK sports
history, appears in the Guardian.

Follow developments in the naming of Arsenal's new stadium on the BBC website.