BOSM Chapter 14 - Sponsorship & Endorsements: Sep04

BOSM Chapter 14 - Sponsorship & Endorsements

by Des Thwaites & Simon Chadwick. Supporting The Business of Sport Management [BOSM], edited by John Beech & Simon Chadwick, © 2004 Pearson Education. Content of this site is the responsibility of the editors NOT Pearson Education or the authors. This blog is regularly updated so please revisit often for the latest developments in Sport Management. In a small number of cases links lead to websites that require registration. We only post stories from sites that make no charge for registration.

A review of the impact that NASCAR (North American Sports Car Racing)sponsorship can have appears here.

Following the recent acquittal of Kobe Bryant, a leading NBA player, his marketing and endorsements are considered here.

Think! Sponsorship held its second conference on sports sponsorship on 16th September 2004 at Aston Villa Football Club. Details of the first conference and slides from the presentations which were delivered are available here.

NB New URL for Redmandarin - http://www.redmandarin.com/

BOSM Chapter 14 - Sponsorship & Endorsements

Sep04

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