BOSM Chapter 14 - Sponsorship & Endorsements

October 2005

2005-10-04T22:13:00.000+01:00

Last updated 15 October 2005

Sponsorship payback – are the sponsors finally convinced?

Michelle Wie and her new world of endorsements.

Volkswagen attracts criticism for its South African sponsorship activities.

Are fast food sponsors in sport under threat now that tobacco sponsorship has gone?

Is sponsorship worth it?

Hincapie Sportswear becomes official supplier of the Tour of Georgia cycling event.

Michelle Wie to turn professional and secure major endorsement deals.

Athletico Bilbao to have shirts sponsored?

Wincanton to sponsor Bath rugby club.

September 2005

2005-09-07T22:19:00.000+01:00

South African cricket attracts country’s largest ever sport sponsorship deal.

English cricketers to cash in on their success?

Michelle Wie plots course to professionalism as sponsors move in.

Video game tournaments become focus for big name sponsors.

Hewlett Packard pulls out of Williams F1 sponsorship.

Sony becomes a Champions League partner.

Indian cricketers and their sponsors struggle as national team underperforms.

Sydney Swans agree massive deal with QBE Insurance.

Coors agree new deal to sponsor NFL.

Modell’s to sponsor New York Jets.

LPGA tournament suffers due to lack of sponsorship.

Netone to sponsor Zimbabwean football team.

Tennis Zimbabwe secures four new sponsors.

China agrees to ban F1 tobacco sponsorship.

Budweiser set to sponsor Mexican Olympic team.

August 2005

2005-08-20T22:53:00.000+01:00

Chelsea sign deal with Tourism Malaysia.

Herbalife becomes Italian volleyball sponsor.

Collina to retire as referee in 'conflict of interests' row over proposed Opel sponsorship.

Snooker will miss tobacco sponsorship. [video clip]

The politics of tobacco sponsorship rumble on in F1.

Coca-Cola extends its sponsorship of the Olympic Games.

Zimbabwean football authorities lament loss of sponsors in bid for 2010 African Cup of Nations.

Gatorade signs deal to sponsor volleyball tour.

Teams and events in F1 search for ways to circumvent tobacco sponsorship ban.

Econet Wireless terminate sponsorship of Zimbabwean Premier League.

This is the end – tobacco sponsorship is no more.

BAR GP team scraps tobacco sponsorship.

Continuing uncertainty as the end comes for F1 tobacco sponsorship.

F1 Grand Prix teams unsure of their positions ahead of tobacco sponsorship ban.

Jefferson Pilot continues sponsorship of Chrysler Classic golf tournament.

Bayer terminates golf sponsorship.

Commentator stresses the success of sport sponsorship is not just about winning.

Jul05

2005-07-01T22:09:00.000+01:00

Shareholders United pressure Vodafone to terminate Manchester United agreement.

Vodafone ends endorsement deal with Beckham. 1 and 2

Andre Agassi leaves Nike for Adidas.

BAR F1 team unsure of status in run-up to ban on tobacco sponsorship.

Big Bullets of Malawi in plea for sponsorship.

Milwaukee Brewers agree new deal with Midwest Airlines.

Air Asia signs sponsorship deal with Manchester United.

Rangers and Celtic agree new shirt sponsorship deal with Carling. 1 and 2

Did he quit or was he fired? Lleyton Hewitt leaves Nike.

Emirates Airline remains firmly committed to sport sponsorship.

CSC agrees to continue sponsorship of pro-cycling team.

Concerns remain about the effectiveness of sports sponsorships.

Which are the best sports sponsorships?

William Hill to sign sponsorship deal with Setanta.

Bank of America continues as the official bank of baseball.

Bank Alfalah to sponsor Pakistani cricket.

London Olympics organisers to move early to prevent ambushing activity.

Audemars Piguet creates own golf and sailing event.

Sponsor Globacom showers gifts on Nigerian football team following Dutch success.

Kobe Bryant and Nike fall in love again.

NBA and Detroit city authorities adopt measures to overcome sponsorship ambushers.

Waste Management Inc to sponsor PGA tour.

Do the bad guys of sport have a negative impact on the bottom line?

International Cricket Council to help West Indian cricket authorities in light of continuing sponsorship difficulties.

Vodafone extends cricket sponsorship deal.

Epson to sponsor Jensen MotorSport.

Avaya seeks to boost image with football World Cup sponsorship.

IOC enjoys record sponsorship.

West Indian sponsorship rebels omitted from squad. 1 and 2

BetFred becomes sponsor of British Speedway Championship.

Has Maria Sharapova got it wrong? Sport, business and championship failure.

Jun05

2005-06-03T17:20:00.000+01:00

Last updated 30 June 2005

Sponsor power transcends importance of racial integration in South African rugby.

Allstate to sponsor Evernham motor racing team.

Sponsorship – is it all about revenue and sealing the deal OR about building relationships?

BenQ set to take over Siemens football sponsorships?

Gilette to sponsor British powerboat GP.

Is Lance Armstrong’s final Tour de France appearance purely for commercial purposes?

Air NZ to sponsor New Zealand Olympic team.

Sprint and NFL to agree sponsorship deal.

Market for Australian rugby sponsorships starts to heat up.

Pizza Hut looks to extend sport sponsorship activities. 1 and 2

Australian Football League secures massive sponsorship deal.

Asian snooker championship abandoned due to lack of sponsorship funding.

Does event sponsorship actually work?

HSBC agrees to sponsor Shanghai golf tournament.

West Indian cricket sponsorship controversy set to be investigated.

Nike severs relationship with Jason Giambi.

Lenovo signs deal with NBC.

ESPN explores sponsorship opportunities.

Sony Ericsson gets interactive in its sponsorship of women’s tennis.

Nafta-Moskva becomes new sponsor of Russian football team.

China National Petroleum signs deal with Beijing Olympics.

May05

2005-05-01T17:06:00.000+01:00

Man Utd boost after Nike warning.

Etonic to sponsor LPGA.

Amstel takes over from Heineken sponsoring the UEFA Champions League.

NBA and Nokia expand in China.

Naming rights or presenting rights? Glazer considers an Old Trafford deal.

J.Lindeberg signs golfer James Heath.

Sport continues to be a major focus for sponsorship deals.

Lacrosse World Cup to be sponsored by STX.

Tampa Bay Devil Rays sign deal with Bidville.

NHL sponsors remain concerned.

UK Government to introduce protective measures for sponsor investments if London wins 2012 Olympic bid.

Amelie Mauresmo signs deal with Reebok.

Dwayne Wade and Converse forge relationship.

Jonny Wilkinson becomes brand ambassador for Travelex.

Burger King becomes NFL sponsor.

First National Bank of South Africa to sponsor country’s rugby World Cup bid.

Boston Red Sox sign Curt Shilling.

Hörmann KG, Steinhagen (Germany), increases involvement in sport sponsorship.

German footballers told they will not be selected if they do not wear Adidas.

South African Breweries to sponsor national rugby union team.

Experts call for alcohol sponsorship to be banned.

Barcelona and Beijing close to the Catalan’s first sponsorship deal?

Alberto Tomba becomes an Olympic ambassador for Samsung.

Maria Sharapova signs with Colgate-Palmolive.

Emirates Airline signs deal with Asian Football Confederation.

Indian cricket goes all out to find sponsorship contracts.

English Schools Football Association decides not to use Wayne Rooney in its activities.

Administaff becomes a golf sponsor.

South Korean Cho Jae-Jin becomes a global face for Adidas.

Tiger Woods continues to be a revenue source for Nike.

India and Pakistan fail to find football tournament sponsor.

Sports car racer Pastorini to be sponsored by Administaff.

Michelle Wie: Nike, Titleist, Ping or university?

Failure to find new sponsor may delay new Liverpool replica kit.

Adidas to supply Australian cricket team.

Coventry City agrees stadium naming rights for new Arena with Ricoh.

Shinty gets new sponsorship deal.

Apr05

2005-04-01T13:04:00.000+01:00

Ericsson to sponsor Volvo Ocean Race.

Taobao to sponsor Chinese Moto GP.

Gilette sponsors rugby league’s tri-nations competition.

Chelsea sign deal with Samsung. 1 and 2

Dubai Holdings to sponsor UAE football team.

Pizza Hut to sponsor NASCAR team.

CallSource to sponsor NASCAR driver Deborah Renshaw.

Kalusha Bwalya calls for sponsors to invest in African sport.

Zinedine Zidane to endorse Adidas Active Skin Care.

Andy Roddick’s endorsement deal with Reebok to end as tennis player switches to Lacoste.

Yao Ming signs another endorsement deal with a US company. 1 and 2

Nike considers how to capitalise upon Tiger Woods’ Masters victory.

Champ Car racing series to stage Chinese race.

Scandinavian Bus Service to sponsor Kenyan badminton.

Beijing launches second phase of sponsorship programme.

Herbalife to sponsor London Triathlon.

Adidas extends deal with Yankees.

University of Minnesota deal with TSF extends stadium naming rights concept.

'Death threats' to Windies' seven.

Mar05

2005-03-01T21:51:00.000Z

West Indies duo Ramnaresh Sarwan and Chris Gayle end cricket sponsorship row.

Juventus sign £110m five-year deal with Juventus.

Red Strip extends Ashes sponsorship.

Scottish sport sponsorship awards.

Emirates begins 2006 World Cup global advertising campaign.

Ghana's national football team signs up Goldfields in $3m sponsorship deal.

RBS to continue Six Nations sponsorship.

IMG buys Live Channel and forms IMG Live.

Leeds United to drop Diadora sponsorship and return to Admiral.

Welsh drive for more sponsorship of sport by businesses.

Players' union blames Board for Lara axing as row rumbles on.

West Indies cricket sponsorship crisis timeline.

Ford to sponsor Essex County Cricket Club.

ClickCulture to sponsor Le Mans motor racing team.

United States Tennis Association signs deal with Ralph Lauren.

Toyota to sponsor women’s NBA.

Rwandan Athletics Federation signs deal with Puma.

Speedo to sponsor Swimming Australia Limited.

Wheaties become the official breakfast cereal of the MLB.

Ipswich Town retains Powergen football shirt sponsorship.

NHL’s Simon Crosby agrees endorsement deal with Reebok.

Sahara to sponsor Indian women’s cricket team.

Swimmer Michael Phelps to endorse MP3 players.

ING becomes Asian Football Confederation Champions League sponsor.

Adidas to sponsor Derby Festival Basketball Classic.

West Indies cricket team runs into further sponsorship problem.

Monsanto enters Indy Racing League sponsorship deal.

Anders Svensson’s return leads to sponsorship interest.

Alliance and Leicester becomes Leicester City’s official community partner.

Following sex allegations settlement, where now for Nike and Kobe Bryant?

Pepsi decides not to show Beckham surf ad following tsunami tragedy.

Hyundai officially named as new FIFA partner.

Olympic swimmer Samantha Beard becomes a hot marketing property.

LG set to become sponsor of Dubai Desert Classic golf tournament.

Red Bull racing snatches Jaguar as an aggressive marketing strategy.

Feb05

2005-02-02T23:21:00.000Z

Henkel hopes for F1 sponsorship payoff.

Sponsorship central to South African football success.

Formula 1 tries to overcome tobacco habit ahead of the new season.

Automotive component manufacturer Denso announces sport sponsorship plans.

Malaysian government promotes sponsorship deals with English Premier League football clubs.

Hankook Tires agree sponsorship deal with US Touring Car Championship.

Absence of sponsorship funding forces cancellation of Chinese football.

Everton sponsor dropped after officials shout abuse at Wayne Rooney.

Following the end of tobacco sponsorship in Europe, will the advent of alcohol sponsorships pose new problems?

Digicel retreats from comments allegedly made about West Indian cricketers.

Johnnie Walker whisky to sponsor McLaren F1 team.

Betting firm Ladbrokes to sponsor St Ledger horse race.

Alcohol sponsorship in NASCAR: a threat to children?

NHL lockout creates headache for sponsors.

Dubai Sports City sponsors Desert Classic golf tournament.

Poor behaviour amongst West Indies cricketers could cost the team a $20 million sponsorship deal.

More on the appeal of Sonny Bill Williams.

LG becomes 2006 World Cup sponsor.

NASCAR goes to work with alcohol corporations.

Manchester United fans appeal to Vodafone, Nike and Ladbrokes in bid to thwart Glazer.

Circular Wireless to sponsor Mexican football team.

Batelco becomes a major sponsor of Bahrainian football.

Prosperity4 to sponsor professional boxing champ.

Kingfisher, B&Q and Carrefour benefit from association with Ellen MacArthur.

RFL sign up Engage Mutual Assurance to replace Tetley's.

Vodafone sponsors football search engine.

Stadium naming rights – a straightforward arrangement?

Cadbury Schweppes to sponsor Australian F1 Grand Prix.

Flying Lizards Motorsports announces new sponsors.

Sasol announces major football sponsorship deal.

Checkers Drive-In Restaurants extend sponsorship of Indianapolis Speedway events.

Jan05

2005-01-06T10:55:00.000Z

Chelsea strikes deal with Adidas.

South Korean footballers – Cho and Cha – to star in Adidas TV ads.

Complex financing of Arsenal’s new stadium creates financial problems for UK’s leading commercial broadcaster.

Sri Lanka begins search for new cricket sponsors.

Prime Bank Ltd to sponsor Kenyan Festival of Golf.

Econet to sponsor Zimbabwean Premier League football.

Sony to sponsor USA Winter Games.

UPS takes on sponsorship of a number of motor racing circuits.

HSBC to sponsor women’s matchplay golf.

South African athletics concerned by possible loss of sponsor.

Nigerian basketball league sponsors push for new game format.

Betandwin to sponsor French handball team.

Adidas confirms status as official partner of 2008 Olympic Games.

Vodafone NZ to become sponsor of Team New Zealand yachting team.

Sport welcomes the association with gambling as market size grows.

Who are the winners and losers in the Formula One sponsorship stakes?

Calloway Golf signs Thomas Bjorn to endorse products.

Sharapova outstrips her Russian tennis rivals in the sponsorship stakes.

Umbro loses Chelsea kit contract.

Hilton Hotel chain to sponsor USA Olympic team.
FIFA and Adidas agree long-term sponsorship deal with FIFA. 1 and 2

Eire football team signs major new deal with Umbro.

Australian Bathurst 1000 race gets new sponsor.

MLB reaches agreement to market player’s names and images.

South Africa’s America’s Cup yachting team benefits from massive sponsorship deal.

BMW becomes European golf’s biggest sponsor.

Nike agrees $2 million sponsorship deal with tennis player Gael Monfils.

Sony Ericsson and the WTA sign $88m global sponsorship deal.

The Nike ‘Serena Williams’ collection goes on display.

New Zealand government to sponsor tsunami cricket series.

Sponsorship deal under threat as Scottish rugby chief resigns.

Charter Communications agree NASCAR sponsorship deal.

AMD agree sponsorship deal with Lance Armstrong’s pro-cycling team.

The National Bank Australia agrees to sponsor Victoria pro golfing event.

Patrick Viera signs deal to cash in on his global image rights.

Have the marketing, sponsorship and endorsement activities of the Williams sisters brought their career to a standstill?

Sandwich maker Subway becomes a NASCAR sponsor.

Clyde Drexler becomes first NBA player to promote a Chinese brand.

Manchester United player set to become a ‘brand ambassador’ for Pepe Jeans.

Royal Bank of Scotland to sponsor Williams Formula 1 team.

Sony Ericsson signs multi-million dollar sponsorship deal with Women’s Tennis Association. 1 and 2

Sony Ericsson signs biggest sponsorship deal in history of women’s sport.

India’s Football League signs biggest-ever sponsorship deal.

Adidas expects massive sales growth in China following Olympic Games sponsorship deal.

Philippines government offers tax benefits to sponsors of 2005 Southeast Asian Games.

Dec04

2004-12-01T09:46:00.000Z

Everton, sponsored by Thai brewer, to open tsunami relief fund.

Windies team/player sponsor conflict to go to arbitration. 1 and 2

Sports stars to compete in $1m poker event.

Swatch pulls out of Alpine Skiing's World Cup in exclusivity row.

Jaguar drop Arena sponsorship plans.

NBA and Russell Corporation enter into eight-year global partnership.

Zimbabwe cricket signs sponsorship deal with Ishan Sports.

Kinnarps to sponsor international polo event.

Vodafone agrees extension to Ferrari F1 deal. 1 and 2

“Coca Cola gives fizz to SA soccer scene”.

Kobe Bryant - the world’s most invisible endorsement property?

Is Johnnie Walker the new sponsor of the McLaren F1 team?

Maria Sharapova’s deal with TAG makes her sponsorship's hottest property.

More on Sharapova’s proliferating sponsorship and endorsement portfolio. 1 and 2

Zimbabwean cricket loses two major sponsors.

England and Wales Cricket Board signs deal with wine company.

Company’s offer to sponsor more sports but only if they are offered tax breaks by the state.

Nike to supply Mexican national football teams.

Pukka Pies to sponsor televised football coverage.

Dolphin Energy Limited to sponsor Arabian Gulf Cup.

Schumacher withdraws from ‘saucy’ relationship.

Diageo to sponsor NASCAR driver Kurt Busch.

Visteon and Auto Glass establish commercial partnership.

Sport sponsorship from a sponsor's perspective: the case of Bayer. (Check out the video clip on the right and the top menu bar)

FIFA adopts new sponsorship and television strategies.

President of Nigerian Cricket Association claims sponsors should run sport.

MTC Group to sponsor Raheeb powerboat racing team.

Nov04

2004-11-01T10:46:00.000Z

Value of Premier League football shirt sponsorship contracts falls.

Maureen Mwanawasa signs deal with Nike.

Safaricom continue to support Kenyan racing.

Cardiff’s Millennium Stadium signs multi-organisation sponsorship package.

West Indies cricketers agree personal endorsement deals in direct competition to overall team sponsorship.

Ron Artest’s NBA brawl in Miami could prove costly: 1, 2 and 3

Puma runs into problems with sponsorship of Jamaican athletics.

Is it right for athletes to market prescription drugs?

Golf sponsor drops Casey after US jibe.

Robert Pires fined for not wearing sponsors clothing.

Top sponsors go head to head at start of Australian cricket season.

Debate between sponsors, football clubs and newspapers continues in England.

Vietnam, golf and sponsorship.

Nextel and NASCAR announce increase in sponsorship funded prize money.

Michael Jordan reflects on Nike and the days of Air Jordan.

NASCAR agrees for alcohol sponsors to enter the sport.

MLS, Adidas and Soccer United Marketing agree ground breaking sponsorship deal.

Drink, driving and Phelps: what impact on his endorsement contracts?

Malaysian football hit by withdrawal of tobacco sponsorship.

Siemens set to renew sponsorship with Real Madrid.

Cycling's Team CSC secure more sponsorship funding from Alm.Brand.

Grand National horse race signs deal with John Smith's Ale.

Maria Sharapova agrees personal endorsement deal with Canon.

Qatar Duty Free agrees to sponsor international powerboat race.

Abu Dhabi Airport sponsors UAE Desert Challenge.

Indian rugby seals sponsorship deal with Hutchison Max Telecom.

Sun International agrees to sponsor South African horse racing.

Sponsors begin to place names on football shorts.

Citroen and Peugeot to pull out of rallying.

See the Connexus Precision press releases. (Click on the icons once you are there)

Boxer Vitali Klitschko becomes new face of Scwarzkopf and Henkel in Russia.

Shadwell Estate and Shadwell Farm to sponsor Dubai horse racing events.

Indian cricket sponsors reluctant to become involved with poor game.

Row continues over football sponsor names and images in newspapers.

Airbus to support Paris bid for 2012 Olympic and Paralympic Games.

Miami Heat set to generate millions in sponsorship revenue following signing of Shaquille O'Neal.

Read more about the NASCAR sponsorship wars.

Western Bulldogs and Leaseplan collaborate on unique sponsorship deal

End of one last bastion? Is Barcelona set to sign a shirt sponsorship contract?

Zurich Insurance ends England rugby deal way ahead of time.

Oct04

2004-10-01T15:33:00.000+01:00

JP McManus set to sponsor Irish teams.

Michael Vaughan and Sachin Tendulkar reap rewards of endorsement deals.

SASOL agrees to massive South African rugby sponsorship.

Fila pushes for Kenyan marathon runner Chilapong to sign endorsement deal.

Does an event sponsor have the right to demand that a sports star should play in their tournament?

How Walkers have developed a range of sponsorsgip deals.

Despite her problems, Nike affirms willingness to continue association with Paula Radcliffe.

BBC and Emirates Airlines collaborate in a new approach to sponsorship.

The inside track on endorsement deals - do tennis stars really use the rackets they are supposed to?

Confederation of African Football signs sponsorship deal with South African telecoms corporation.

Leading newspaper set to eliminate sport sponsor names from coverage?

More on cyclist Tyler Hamilton and the agreement of his recent sponsorship deal.

A report on the state of sports endorsements which appeared in the Cyber Journal of Sport Marketing.

Useful report on sports endorsements from USA Today.

Baseball struggles to attract funding from endorsers.

Golf endorsements reputedly worth $400 million per annum.

Cashing in on the cult of celebrity sports endorsements.

Image rights - who owns them and who controls them?

More on the technicalities of image rights.

Selling properties to sponsors - plans for Malaysian hockey.

Polish Football League secures new title sponsor.

Does sport need sponsorship? Marathon cancelled as organisers fail to find sponsor.

Nike backs down in victory parade salute.

Gloves off in sponsorship and endorsement fight involving Nike and Adidas. 1 2 and 3

Nike agrees sponsorship deal with Barbados athletes.

Victory parade or sponsorship showcase? The UK Olympians victory parade is threatened by a commercial row.

The Kansas City Star reports on measures to address the spiralling costs of sponsorship.

Despite recently failing a dope test, cyclist Tyler Hamilton still signs a new endorsement deal.

An innovative approach is adopted in the search for America's Cup sponsors.

The sad end to an era or the way forward to a bright future? Reuters discuss the implications of the Arsenal stadium sponsorship deal.

Budweiser becomes official sponsor of the Beijing Olympic Games. Find out more here.

More on the Arsenal stadium naming rights deal, the biggest in UK sports
history, appears in the Guardian.

Follow developments in the naming of Arsenal's new stadium on the BBC website.

Sep04

2004-09-01T15:32:00.000+01:00

A review of the impact that NASCAR (North American Sports Car Racing)sponsorship can have appears here.

Following the recent acquittal of Kobe Bryant, a leading NBA player, his marketing and endorsements are considered here.

Think! Sponsorship held its second conference on sports sponsorship on 16th September 2004 at Aston Villa Football Club. Details of the first conference and slides from the presentations which were delivered are available here.

NB New URL for Redmandarin - http://www.redmandarin.com/